Theia Grazi, a San Francisco Bay Area clothing brand you may not have heard before, is all about day-to-day outfits for stylish suburbanites with busy lifestyles. Co-owned by 2 interesting ladies with different culture backgrounds, their passion for fashion brought them together. Their collections can be found in boutiques locally and on the east coast, as well as online. We had a great opportunity to sit down with them, listen to their stories on how they got started with the business, their design concepts and inspirations. We also felt fortunate to have the chance to visit their cozy studio and met the elegant lady ‘Theia the Frog’.
Lady Theia the Frog wearing the very original stripy dress
Amy, Anya and Theia the Frog, a happy family
Hello Anya and Amy! Thank you for finding time to chat with MyFashionStage.com. Can you tell us how did you get started in the fashion industry?Anya: I started off with a totally different education in Russia, nothing to do with fashion. But I always loved creating and was passionate about art and design. Really, I always dreamt I would one day end up in a creative field. After moving to the US, I heard about this fashion program in college, and thought “why not”, and gave it a try. And I loved it. I finally felt like I was in the right place.
How did you decide to open a business together?
Where do you get your inspirations? Do you get inspired from other designers?
How do the two of you collaborate while creating a design?Amy: Anya does majority of the designs. And I help edit them. Because I’m nota designer, she is.
Who are the people you design for? Who is in your target market?Amy: We are our target market. Ladies in their 30s and up. Women, who live in the suburbs, or in the citiesnot in the cities, and who want style that’s simple and easy yet has that sophisticated edge. We create clothing women can wear every day, no matter what they’re doing, and feel beautiful doing it. And something that won’t go out of style next week.
How do you see yourself in the nearest future?Anya: Our collections are pretty small for now. We only have several pieces. And we would like to expand it. We are full of ideas, but, again, we depend on a lot of things. We would of course like to grow, to be able to create and produce more of our designs, to get a wider presence, and to be represented in more boutiques across the USA.
Are there any stories around how you work with each other? Are there any interesting moments?Both: Yes, of course (laughing)
Thank you Amy and Anya. It was our great pleasure chatting with both of you, and getting a closer look at your designs and collections. Your lovely ‘Russian Smile’ will be remembered. And your designs truly provide today’s busy women a comfortable and casual alternative. We wish you a fruitful new year and hope to see your new collections in more and more boutiques nationwide.